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Cover Letter Sample

This page contains an example job advert and a cover letter sample, which shows you how a cover letter can be written to make an employer or recruiter want to interview you.

To gain the maximum advantage from a cover letter that you are sending in response to an advertised vacancy, you have to quickly tell the reader the following:

After you looked at the cover letter sample below, you might want to take a look at our in-depth article how to write a cover letter that gets you noticed and makes employers want to meet you for an interview.

Cover Letters The Basics

See below for sample cover letter

Writing a cover letter is not rocket science of course, but surprisingly few people skew their letters to meet the 2 simple objectives listed above.

Sample Job Advert

The sample job advert and cover letter (below) are both fictional. Names and contact information were made up and don't represent any real companies or individuals.

Account Manager Ref 14740

We are a light engineering company specialising in small component manufacture for the non-OEM motor trade market. We require an Account Manager to drive the existing accounts and forge new partnerships for the future.

You will be accustomed to sourcing your own leads and making your own appointments. In addition you will thrive under pressure and enjoy the challenge of meeting strict performance objectives.

As this role requires full mobility you will need a clean UK driving licence and be prepared for a couple of overnight stays away from home per week.

In return you can expect a choice of fully expensed car and a salary and bonus commensurate with the importance of the role.

Please apply in writing to Mr P Woodhead, HR Manager, Action-Parts Ltd, 3 New Drive, Exmore Trading Estate, Wolverhampton, WH7 8TK or email p.woodheadhr@action-parts.net

Sample Cover Letter

This cover letter illustrates how you might respond to the sample job advert. Note all names / contact details are fictional and don't represent real people or companies. Need help with your cover letter? A professional covering letter writing service can make a real difference to your interview success ratio.

James Morrison
23 Church Drive, New Lawton,
Kingsmead, AP12 3HR.
Tel: (07745) 12345
jm@example.net

Mr P Woodhead,
HR Manager,
Action-Parts Ltd,
3 New Drive,
Exmore Trading Estate,
Wolverhampton,
WH7 8TK.


  1 January, 2024

Dear Mr Woodhead,

Vacancy Account Manager Ref: 14740

The above vacancy that you advertised on Total Jobs website sparked my interest and I would like to apply. I am currently an award-winning Account Manager and I enclose my CV for your perusal.

My present remit is to promote the sale of spare parts to motor vehicle accessory stores covering 3 large counties in the South East of the UK; I finished 2nd nationally out of 12 account managers last year. I service 39 existing retail outlets and have grown their sales by 34% over the last 2 years and added a further 27 new stores that are producing around 40% of the overall sales figures per year.

Prior to this, I worked as a Parts Manager for a franchised dealer and with a team of 3 increased turnover by 17% in 2 years. I moved into wholesale B2B sales to quench my thirst for a bigger challenge and increase my income. I now feel the time is right to consolidate my expertise with a larger employer.

I am tenacious in planning my activity and self-generate my own qualified leads as well as managing my weekly travel - I have a clean driving licence. I go out of my way to help end-users and value customer service which seems to work as 100% of my retailers remain loyal and repeat their orders.

I am very keen to deploy my expertise in an exciting new and challenging environment and would be delighted to meet you face-to-face to discuss how I could personally add value to Action-Parts.

Yours sincerely,

James Morrison

Mr James Morrison.

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